KNOWING YOUR CUSTOMERS –FOR A FREELANCER
It is often believed that ‘freelancers’ are king of their own domains. They can do whatever they like and there are no repercussions. This is a wrong notion rooted deeply in the minds of lots of people who are unaware of the pros and cons of the entire freelancer’s world. For every business enterprise it is essential to identify the needs and wants of their potential clients. The products are designed to match those needs and thus companies succeed in maximizing their profits. Being a freelancer is quite similar to being a business enterprise with the exception that you are the ‘worker’ and you are the ‘boss’ both. So if knowing your customer is essential for a business setup than it is equally important for a freelancer too.
|Knowing Your Customers|
Now we are all aware that there are different kinds of services that freelancers provide ranging from web designing to content writing. Many promotion activities through social networks are also carried out largely by freelancers who have a good following on the social networking platforms. Every freelancer has to develop his or her own strategy to ensure success in their ventures. And don’t they say ‘identifying a problem is acquiring half of the solution’.
So a freelancer has to identify the exact needs and wants of his or her customer. If he fails to do so then the chances of his success are quite slim. To make matters a bit simpler let us focus on ‘content writing’ for example. It is true that every writer has a natural tone, style and voice. It is usually difficult for a ‘good writer’ to alter his or her writing style every now and then; If a freelancer writer wishes to be popular and in demand by the market he has to learn to adapt to the different sets of needs that are associated with each client.
Before we venture deep into this ‘forest’ as to how we can know our customers or why should we know our clients at all let me reiterate one simple fact; if you want to be a successful freelancer regardless of the type of services you provide it is important for you to know and understand your customer.
Freelancers generally are not sold to a mass audience. Their clients are often limited and thus I am giving you some useful tips that can help you in your endeavors with respect to content writing:
1. Find out what is the purpose of his hiring you as a freelancer? Is he looking for one time service or intends to be a permanent buyer.
2. Try to know the nature of his target audience or where does he wishes to use the content
3. Is he interested in providing a knowledge base or wishes to promote or sell his or her services?
4. What kind of writing style he prefers like a personal narrative voice or a neutral tone?
5. Whether he wants to employ you to voice his own feelings or thoughts or is happy with your own opinions on a particular topic.
Remember freelancers provide different services and according to the nature of service required by them the tips can differ. You must however keep in mind that tree that don’t bend tend to break! So learn to adapt according to the requirements of your client.